Westcoast boosts financial services

ESTABLISHING a finance section to offer clients a full suite of services is next on Westcoast Wool & Livestock’s growth plan and it has recruited a top man for the job.

Geoff Geary, who headed Elders’ state and national banking and finance teams for more than seven years and most recently was WA finance manager for RuralCo Ltd, joined Westcoast Wool & Livestock last month to set up the section.

“We are looking at establishing finance options for our clients and offering a full suite of financial products that will help them grow,” Mr Geary, who is Westcoast Wool & Livestock’s new finance manager, said this week.

“Up until now Westcoast Wool & Livestock has offered standard business terms of credit to its clients, but now, in line with its own business growth, it plans to offer them a complete range of financial services.

“My job is helping to set that up,” he said.

Mr Geary has 25 years’ experience in banking and agrifinance and maintains a strong industry network.

He said he is currently talking to established banks about potential third-party provider relationships for some of Westcoast Wool & Livestock’s proposed new services.

Some of these include a 12-month livestock trading facility, up to five-year breeding and restocker facilities, as well as traditional finance products like overdrafts and term loans.

Mr Geary also plans to offer Westcoast Wool & Livestock clients financial review consultations.

Raised in Perth, he gained early experience in agribusiness finance working at or managing Westpac branches in Albany, York and Narrogin.

He was ANZ agribusiness relationships manager and then state agribusiness manager for almost six years before joining Elders and Rural Bank as WA zone banking manager, helping develop and implement a livestock financing mechanism nationally in that role.

With Elders Mr Geary moved to Adelaide head office as national livestock finance manager before returning to WA in March last year to join RuralCo and its WA subsidiary Primaries of WA just before the merger with Landmark to form Nutrien Ag Solutions was announced.



“I’m enjoying the challenge of setting up the Westcoast Wool & Livestock finance section – its a local company with a strong local presence and great people working for it,” M Geary said.

Westcoast Wool & Livestock’s state livestock manager Gerald Wetherell said having somebody of Mr Geary’s experience and expertise join the team would benefit both the company and its clients.

“He knows banking and finance, he knows agribusiness and he knows livestock,” Mr Wetherell said.

“Geoff and the services he is establishing will be of great benefit to us and to our growing number of clients,” he said.

For information on Westcoast Wool & Livestock’s new financial services contact Mr Geary on 0437 050 402, 9418 1661 or [email protected]


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